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Each year, the Reputation Institute puts out its annual Global RepTrak 100 – a detailed annual study that ranks the 100 most famous and popular organizations in the world. You know that the Reputation Institute is the leading “data, analytics, and insights platform powering global companies to create credibility all over the world.”
Complex metrics are included in compiling the list, and “companies that elevate positive ideas of the enterprise, prioritize corporate duty, leverage bold leadership, are ethical, speak to the corporate brand purpose, and engage market influencers” are the ones that come out on top, according to RI’s Chief Reputation Officer Stephen Hahn-Griffiths. The newest list has just been launched, and Rolex replica has grasped the No. 1 spot for the fourth year running, making it the world’s most reliable company. 
The only watch company to make the Top 9 is just the fake Rolex, the only amazing goods company to make the Top 10, and the only Swiss company to make the Top 10. Hahn-Griffiths points out in a Forbes article that many companies were ruined by bad press and corporate scandals this year, making something of a “reputation regression” bordering on a reputation recession that influenced the likes of Nike, Facebook, and Google.
Of course, Rolex replica watches would never aloof from any kind of controversy, even though the brand has been cast in a less than favorable light in circumstances or news events out of its control. One key attribute of the world’s most famous companies, according to the Reputation Institute, is transparency, which has never been Rolex’s outstanding suit. However, this does not seem to have hurt their ironclad reputation in the least.
Hahn-Griffiths says that Rolex’s practice of sponsoring both accomplished “testimonee” figures and high-profile events has helped keep their reputation golden. “Rolex’s reputation is connected with symbolic spokespeople who become manifestations of the brand and reinforce quality with integrity,” Hahn-Griffiths tells Forbes. The net perception is that “they’re successful and making the world a better place.”
The Rolex’s testimonee ranks consist of the likes of Roger Federer; filmmaker, James Cameron – who has a greatly-coveted Sea-Dweller model named after him; skier, Lindsey Vonn; racing legend, Sir Jackie Stewart; and so on. No other brand even comes close to the number and prestige of its brand ambassadors, and Rolex’s exceedingly effective advertising campaigns stressing the iconic and basically timeless nature of its designs are surely doing their part too.